Swamy's Book Reviews

This blog will hold all the book reviews, including those which were earlier posted at www.blether.com That site has been closed and so I am keeping all those reviews here so that a prospective author/publisher and a publicist can decide whether I am a suitable reviewer for the book they are trying to promote. My latest reviews are also being uploaded here.

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Location: Hyderabad, Andhra Pradesh, India

I am a Physicist, a Metallurgist and a Quality Management Professional, an Author, Editor and Reviewer. I review books mostly on Science Fiction, Management, Spirituality, Children's Fiction, Health etc. My reviews appear at Amazon, Shelfari, Bookpleasures and some Yahoo Groups.

Sunday, August 07, 2005

Blink : The Power of Thinking Without Thinking

Blink : The Power of Thinking Without Thinking
by Malcolm Gladwell

Category: Non-fiction / General
288 pages; ISBN: 0316172324

Rating: 9/10

Review

"Blink : The Power of Thinking Without Thinking" by Malcolm Gladwell is an interesting book that explores the mechanics of thinking without thinking. The author calls it thin-slicing, to refer to the small size of the sample data when compared to the population from which it is drawn, especially in terms of the extremely small time window for decision making.

The book should properly be categorised as Psychology since Malcolm explores the science behind the process of thinking and intuition. He brings out, with the help of several examples, the positive and negative aspects of this thin-slicing. The positive aspects are of course very important when one needs to decide quickly and correctly. The negative aspects bring out the situations when prejudices and biases, prior conditioning etc., play an important role. As brought out by the author, negative first impressions can be and should be countered and tempered by prior practice to reduce the chance of error.

The examples are many and are interesting. Except for the highly technical words used in describing the anatomy of facial expressions, the writing is easy to understand and follow. The concepts come through very clearly and the author makes a convincing case for his hypothesis.

Whether you need to make the sort of snap judgements that Malcolm describes or not, reading the book will certainly increase the reader's clarity of the dynamics of thinking.

I would certainly recommend this book if you are interested in the mecahnics of thinking.

The book is printed well and the editing is quite good. The errors are very few. A good value for the money.

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